We focused on maintaining an Italian connection and developed the name, Versalia—which creates a strong Italian impression and incorporates the initials of the owners and their children. As the restaurant is family-owned, this clever inclusion of family initials gives the new brand a personal element.
We strategically designed the Versalia logo to provide a strong old-world impression. The logo conveys the unique aspects of a Versalia dining experience and features a custom script font with an icon consisting of a pizza slice, flame, and the arch of their wood-fired pizza oven.
Versalia Pizza uses their new brand image on pizza boxes, apparel, signage, social media promotion, and other items. The new name and logo beautifully represent the restaurant, its history, and its owners.