Power Up is a healthy meal program from Spokane Public Schools. The school district hired us to name the program, develop its brand image, design marketing, and create promotional materials to encourage participation by students, parents, and staff.
The Power Up name highlights the benefits of energy and focus that come from eating healthy meals. The brand identity conveys the fresh, locally grown, and delicious menu now available at Spokane Public School K-12 cafeterias.
Posters, mailers, and table tents feature design that is appealing and easily conveys information while promoting the program and its benefits.