For nearly 20 years, the logo we originally developed for Hotstart reflected the company's brand essence and helped them grow and thrive in a competitive market. As their marketplace changed from domestic to global, corporate leadership determined it was time to reflect this change in the brand. They contacted us to update their logo for an international audience.
The new logo evokes an established yet modern feel that builds on the old logo's brand equity. Along with the logo, we re-designed their trade show exhibit, brochure, business cards, and website with the company's updated visual brand.
We produced a video showcasing the manufacturer's facility, people, values, and global markets. The video is used at trade shows and on the corporate website.
In recognition of Hotstart's 75th anniversary, we designed, wrote, and produced a commemorative history book using photographs from Hotstart's archives. Combined with research, strategic brand positioning, and an integrated marketing strategy, these materials enabled the company to enter new markets and expand its 80-year brand presence boldly.