Hewescraft

How we helped

  • Branding,
  • Marketing

Hewescraft is the number one selling heavy-gauge aluminum boat in the Pacific Northwest and Alaska. The company has manufactured them for nearly 70 years. The benchmark for fishing vessels everywhere, Hewescraft boats are often copied but never reproduced.

The Hewescraft marketing team hired us to create their product line catalog, featuring photographs of their boats in action, diagrams of each model’s features, complete specifications, and compelling copy describing product attributes that enable owners to “get more” with Hewescraft, which was the theme of the catalog.

We began the design by selecting product images conveying the attributes of each boat model. Cover design and interior page layout options were developed and presented for review and feedback. Alterations to the mock-ups were completed quickly to keep the project on its tight schedule. Creative headlines and associated text were written for the introduction and to present each boat throughout the 32-page publication.

The result is a beautiful, engaging, and entertaining product catalog that positions Hewescraft as the industry leader, reinforcing Hewescraft’s reputation as “The Fisherman’s Choice.”

The design was so well received that the company replicated graphic standards from the catalog for their website.

Hewescraft management told us that their greatest compliment came at a recent boat show when a competitor approached their exhibit to tell them how much they “hated” Hewescraft’s new catalog. High praise indeed.