We began the design by selecting product images conveying the attributes of each boat model. Cover design and interior page layout options were developed and presented for review and feedback. Alterations to the mock-ups were completed quickly to keep the project on its tight schedule. Creative headlines and associated text were written for the introduction and to present each boat throughout the 32-page publication.
The result is a beautiful, engaging, and entertaining product catalog that positions Hewescraft as the industry leader, reinforcing Hewescraft’s reputation as “The Fisherman’s Choice.”
The design was so well received that the company replicated graphic standards from the catalog for their website.
Hewescraft management told us that their greatest compliment came at a recent boat show when a competitor approached their exhibit to tell them how much they “hated” Hewescraft’s new catalog. High praise indeed.