The new University's leadership hired us to develop a name and create a brand image, website, and digital marketing that promoted the faith-based college education available new and transfer students.
We researched the University’s competition and developed hundreds of potential names. Through an extensive and prayerful process, leadership selected Great Northern University. We created a strong brand image to convey the elements of the Pacific Northwest and the Armor of God through the Shield of Faith then incorporated the design in a comprehensive identity package, including business cards, stationery, campus signage, apparel, and website.
The Great Northern University website showcases academics, student life, university statistics, and the application process. We created a series of icons representing their programs and edited content for SEO.
We implemented a three-month retargeting display recruitment campaign on Facebook and the Google that included A/B testing. Year-over-year there was a 60% lift in site traffic, a 109% increase in organic traffic, and 174 online application conversions.