How we helped

  • Branding,
  • Marketing

The FreshFuel Food Project is a school meal program initiated by Empire Health Foundation.

Helping meet the nutritional needs of their students, the Spokane School District revamped their traditional school lunches by offering fresh, locally-sourced ingredients and meals made-by-scratch, daily. We were hired to create the visual identity for the project and promote the benefits of fresh, local and delicious menu to students.


The logo design features a fork and curved lines representing a fuel gauge. As students fuel up by eating the right foods, they increase energy, improve health, and are better able to focus on their studies.

The brand image is on postcards, in-school table tents, and posters that promote the FreshFuel Food Project to students, families, and staff.

The design attracts and holds student attention while encouraging them to make good meal choices using bright colors and whimsical creature illustrations.