How we helped
Architects West is an established architecture and landscape architecture firm in Coeur d’Alene, Idaho. After decades in business, that included a succession of in-house developed brand images, the firm’s partners wanted a professional brand that accurately communicated the essence of the firm. Architects West hired us to design a new logo, business cards, and stationery package.
Starting with a simple parallel-sided strip, we altered it to create the stylized letters A and W, which convey an impression representative of the firm—focusing on light, shadow, angles, and dimension—to create a strong, visually interesting mark. The logo design represents both architectural and landscape design. The color green adds a natural feel, which relates to their previous logo, while the dark grey color implies construction materials like concrete and metal.
The new logo conveys the firm’s desired brand impressions of professional, modern, creative, strong, simple, and grounded. In addition to being used in the firm's corporate identity, the brand image was used in building signage, blueprint title blocks, website, and social media.