Arbor Crest was one of the first wineries established in Washington State and continue to produce excellent wines after four decades. The winery located on a historic property, perched atop a cliff in Spokane Valley, is a well-loved regional label and wanted to increase national brand awareness. To achieve that goal, the brand needed a more sophisticated image.
We worked with the winery’s owners to create a refined, tasteful brand image and a series of wine labels for their red, white, and premium brands. We designed Arbor Crest’s new varietal packaging to portray a fresh, contemporary image that set the proper stage for marketing their high quality, award-winning wines nationwide.
The new packaging design conveys the brand’s quality and reinforces the product line’s price-point. The new brand image appears on Arbor Crest packaging, point-of-sale displays, and online marketing.