Serving Up a New Brand for Versalia Pizza

May 20, 2021

Versalia Server edited resized

It’s rare to do a branding project that tastes as good as it looks, but this recent project for Versalia Pizza will make your mouth water.

The restaurant owners wanted to build a brand independent of their beginnings with Seattle-based Veraci Pizza in the Seattle area, which brought about their new name and separate brand image.

Our work focused on maintaining an Italian connection to the Veraci name by creating a new name incorporating the initials of the owners and their children. The result was Versalia.

After developing the new name, we designed the Versalia logo to provide an even deeper old-world impression.

The new name and logo beautifully represent the restaurant, its history, and its owners, Seth and Laura Carey. Versalia Pizza is using the the new brand image everywhere they can, including signage, social media, menus, apparel, and social media.

We encourage you to grab a slice at either Versalia Pizza in Kendall Yards, a local farmers market, or their new restaurant in Liberty Lake opening this fall. We think you’ll love their pizza as much as Versalia loves their new brand.