SARA: AI Meets Insightful Design
February 2, 2021
The Inland Northwest is becoming known for some serious technology. One innovation is SARA, an AI-driven digital assistant that helps human service agencies, health organizations, and other groups better communicate with and manage their caseloads.
The founder of SARA, KD Nygaard, contacted us to help brand and promote the product. We conducted user interviews, developed a new brand image, compiled research, created audience personas, wrote key market messaging, and developed a website that informs interested parties about the benefits of implementing SARA into their human service systems.
The new logo conveys SARA’s seamless integration and data sharing, while the SARAWorks Website delivers product details, case studies, testimonials, news, details on corporate leadership, and customer login.
SARA helps front-line workers better engage and track their client’s progress. We are proud to help introduce SARA to these critical human service agencies.