Go Joe is Watching. Have You Seen Joe?
January 25, 2022, Read Time 2 min
GoJoe Patrol is a state-of-the-art security company providing total security and peace of mind to property and home owners. We began working with GoJoe Patrol over 10 years ago, with the development of their name, logo, tagline, and website.
Recently, we launched a new teaser outdoor campaign, inspired from an idea by Owner and Chief Operating Officer, Major Bambino. The billboard featured part of GoJoe Patrol’s logo—a pair of watchful eyes. A few weeks later, the reveal of the campaign hit, replacing the eyes with the complete logo and tagline—JOE WILL BE WATCHING—along with a photo of their branded patrol vehicle.
The billboards created a lot of buzz around town with the billboard company receiving calls from people wanting to know about “the eyes,” and social media commentors stating, “Marketing at its finest! What a great idea,” and “Very ‘eye’-catching!”