ESTO Award for Visit Spokane’s 'Room to Roam'
November 9, 2021, Read Time 1 min
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Jean Klündt
and
Rick Hosmer
You likely saw a bit about the Room to Roam Campaign we created for Visit Spokane—the cool integrated tourism campaign that resulted in close to $6 million in hotel revenue for Spokane County and gained double the hotel occupancy of Seattle, despite pandemic impacts.
The campaign caught judges’ eye at The ESTO Awards, a competition powered by the U.S. Travel Association recognizing imaginative and innovative destination marketing promotions and activities. Room to Roam won a Destiny award for the Best Integrated Marketing and Messaging Campaign with a budget of between $1M to $5M.
We formed a successful team with Jamie Rand, CMO for Visit Spokane (see his smiling face pictured above!) that positively impacted Spokane's economy during a challenging year. We are proud to receive this award with Visit Spokane and other local partners on the campaign.
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