4 Things to Consider for Your Website
June 25, 2021
Rick Hosmer—Partner & Chief Marketing Officer
Responsive layouts display well in deskop and mobile devices.
By now it’s likely that a significant amount of your online time is spent on your smartphone. If so, join the club. In fact, 85% of Americans own a smartphone* and 50% own a tablet. A recent study published by Statista showed that there are 272.7 million mobile internet users in the U.S. with over 50% of all Internet traffic originating from mobile devices.
Was your organization’s website developed for viewing on a desktop or notebook computer, forcing mobile users to scroll around small screens, clicking on microscopic navigation links, or zooming in just to read the content in your site?
A Google study reported that websites that aren’t designed for a mobile leave smartphone users annoyed and frustrated, with 36% feeling as though they’ve wasted their time. Over 50% of these users said they’re less likely to engage with a business with poor mobile user experience (UX), as they feel the company doesn’t care enough about them.
*Pew Research Center, April 7, 2021
Do you know how users interact with your website? I mean beyond what you can find from a Google Analytics report. You DO have Google Analytics installed on your site, don’t you?
A great way to get a visual of where visitors go to in your site and where they spend their time is through a heatmap. Rather than describing what heatmaps are and how they work here, you can read about that in a blog post from our digital marketing division, Klü
Regularly Updated Content
News content is an easy way to update your site.
Google indexes websites based on relevance to the search words and terms used, but also by how often your site’s content changes. SEO isn’t a one-time thing. To keep Google interested, you need to keep your site content updated.
It’s not as difficult as you might think. Adding a News section to your site, publishing a blog, reviewing a product that’s valuable to your customers, are all ways to get fresh content into your site. You don’t have to be a professional writer (though there are many out there who would be glad to help you with this), just make sure that your new content is relevant to your customers and that things are spelled correctly and run through a grammar checker. An easy way to do that is to write your content in Word (which will catch spelling and grammar errors), or even better, use a tool like Grammarly. You’ll look smarter and more professional, which is a great reflection on your business. Plan on 400 words as a content minimum per post. To help you visualize that, there have been 452 words in this post, so far.
An Easy-to-Use CMS
SilverStripe (shown here) is our preferred CMS.
If your company needs an outside web developer to make simple changes or content updates to your site, it’s time to gain control with a Content Management System (CMS). Your site might have been built using WordPress, Drupal, Joomla, or SilverStripe (our favorite), but that doesn’t mean you know how to use the CMS tools. Ask your web developer for a refresher training, or set-up a training session for the first time.
Search “CMS training videos” for your specific CMS and you’ll find how-to help and tips to make managing and publishing content on your site a breeze.
Your website isn’t like a brochure, where it’s static and can’t be updated. Your customers want fresh content, Google wants fresh content, and your site’s CMS should give you the ability to add relevant content, and remove outdated stuff easily.
It’s Too Important to Neglect
If these four things to consider about your website have got you thinking… good. Your website is too important to leave unchanged since it went live years ago. There are a lot of things you can do to improve the UX of your site, learn how customers use your site, improve content relevance and SEO performance, and you can do a lot of this yourself.
But if you want these improvements, but aren’t interested in doing them yourself, reach out to a web development professional like Klündt Hosmer. Using these tips can take your site to a new level of performance and customer appreciation.