Marketing

Marketing. It isn’t another name for advertising.

Marketing isn’t a newspaper ad, billboard, or TV spot. That’s advertising. You don’t pay a media fee for marketing. Even so, marketing doesn’t come free. Sales materials, trade show exhibits, brochures, newsletters, press releases, online videos, and websites are all components of marketing that should be expertly designed, written, and produced.

Marketing includes research, planning, implementation, and analysis of all activities responsible for an organization’s goals. Klündt Hosmer’s approach to marketing defines the target audience and develops key messages, unique buying propositions, and values that are communicated through appropriate channels to prospective customers.

Planning and managing consistent marketing, paired with intentional advertising, creates powerful audience impact to drive action.

Exhibit & Signage

According to a Market Reality eSurvey, trade shows are the #1 business-to-business marketing spend to support sales. Seventy-four per cent* of the cost of exhibiting at a trade show is wrapped up in expenses other than the exhibit and graphics. Yet when done right, the design of the exhibit can create the biggest reason that show attendees will notice and approach the exhibit in the first place. The same can be said for well-designed event and facility signage to attract customers and enhance a company’s brand impression. Often underutilized, exhibit and signage design can maximize the value of shows and facilities.

*Successful Trade Show Marketing Strategies — Skyline®

Infographics

When you need to convey information to people, infographics is an effective approach. Ninety percent of the input the human brain receives is visual. Graphics increase people’s willingness to read content by up to 80%. And when they do read the content, 65% of readers retain the information three days later if it is paired with a relevant image, as opposed to only 10% who remember text only information. Infographics are critical when conveying information to customers or in-house staff. If your message is important, images and design get it looked at and remembered.

https://www.lucidpress.com/blog/32-infographic-stats-facts

Newsletters

Consistent reaching out to customers helps businesses gain top-of-mind access for when customers are ready to buy. Newsletters are a great opportunity to show up to your customers, with news, insight, and engagement that keeps the business relationship fresh. Whether printed or digital, newsletters provide visuals and content that build brands and keep communication open.

Posters & Illustrations

With 90% of the information we receive coming through our eyes, making visuals appealing and memorable is a huge part of our work. Illustration can convey important mood, style, and content that can never be captured in a photograph, no matter how talented the person behind the camera. In a world of short TV spots, and dozens of small ads on screen or on a page, posters maximize marketing messages and brand impressions that enter our brains. Used together, these elements provide organizations with a powerful and often entertaining tool for promotion.

Reports & Publications

When an organization’s clients or customers are interested in accessing data and other important content away from their computer screens or mobile devices, printed reports and publications are a great delivery method. Well-designed layouts, professional images, clear and engaging writing, and quality printing work together to provide this important information whenever, wherever readers are ready for it.

Sales Materials

The best sales team will do even better with compelling sales materials. Corporate and product brochures, one-sheets, presentation folders, leave-behinds, these tools help sales people make a better impression, guide their sales pitch, and engage with their prospects. Properly designed and written sales materials integrate with a businesses' advertising and marketing to present consistent, cohesive brand impressions and messages that can serve a company for years.