Digital

Go digital to achieve your marketing goals

If you’re responsible for KPIs or sales, you need to control your organization’s digital space. Klündt Hosmer’s experienced digital team of designers, developers, strategists, campaign managers, writers, and hosting staff through our digital division, Klü Digital, begins with clearly understanding your goals to develop online impressions that are effective and beautiful. Our team uses data and A/B testing to refine sites, landing pages, and digital campaigns to continuously perform and achieve your organizational goals.

We focus on authentic brand communication to positively influence your audience through web design, display advertising, and search marketing. Advertising and websites work when they authentically convey an organization’s brand through design, content, and user experience. Thoughtful site structure allows visitors to easily find what they need while building a strong connection to your organization.

See our Spotlight to learn more about Klü Digital

Digital Creative

Digital marketing provides a great opportunity for creative concepts. Creative allows companies to enhance their brand position and personality, connecting to their audiences through common beliefs. Though display space is typically small, a compelling visual and action-provoking message can result in clicks to a landing page or website where the rest of the story can be told.

Digital Media

There are many opportunities for digital marketing — SEO, PPC, online display advertising, social media marketing — that businesses can use to reach their audiences and expand their brand. With the right creative approach, digital media can be a cost-effective, measurable and adaptable way to invest a marketing budget.

E-Commerce

It is long been said that money makes the world go ’round. For some of our clients, money makes the World Wide Web go ’round… at least for their businesses. E-commerce is a growing factor in our website development and we’ve been doing it for years. From simple online payments to complex real-time shipping calculations and inventory management, our developers craft e-commerce solutions to each clients’ need. You can take that to the bank.

Email Campaigns

Remember when newsletters were printed and delivered with a stamp on them? Yeah, we do to. We’ve designed and produced hundreds of them. But today’s newsletters are designed and produced for email delivery, through custom templates that our clients can manage and send on their own. No printing. No stamps. And best of all, they come with analytics data tracking how many emails were opened, who read them, and who clicked-through to generate more leads and information.

Site Design

The design of a website means more than just how each page looks. Website design also includes how content and functionality work together to enhance the user experience. As a brand-focused design and marketing firm, we devote serious time to the visual impact and layout of each website. Our designers work hand-in-hand with our web developers to ensure that web technology requirements do not hinder the desired visual impression. It’s a fine line sometimes, but we’re very skilled at walking it.

Site Development

Designers can dream up anything. With the right talent and a pen in hand, it’s not difficult to design an amazing website… on paper. The challenge comes from converting that dream into the technical reality of pixels and programming. Website development is often considered more of a science than an art. But at Klündt Hosmer, we don’t see it that way. Our web developers understand the importance of great design and its relationship with the technicalities of programming. We won't create websites any other way.

Strategy

With so many opportunities to promote a business or product through digital channels, it is important to follow a designed strategy that supports a consistent campaign theme. This “plan of action” will direct action and investment to a clear goal or goals based on the overall marketing strategy. In most cases, digital strategy includes components of earned, owned, and paid media.