Advertising

Don’t throw a party and neglect to invite your guests.

Sounds obvious, right? But that’s what businesses do when they fail to advertise. From clever text-only ads to full-color campaigns in national publications, Klündt Hosmer’s efforts to promote client and their products are only limited by the budget and how willing our clients are to stand out.

Beyond print campaigns, our advertising work has graced the airways of radio, television, and online — featuring national voice talent and entertaining 60-second storytelling in addition to outdoor billboard campaigns that make a point in just a few seconds. Advertising can be memorable or mediocre. Let’s make the most of the media buy and make memorable ads together.

Direct Mail

How many emails do you receive each day? Yeah, us too. In spite of (or maybe because of) the proliferation of email promotions, well designed direct mail has a way of getting through to your prospects in ways email never will. There is something special about receiving an eye-catching, compelling piece in the mail. It’s an effective message delivery option that is often neglected.

Media

Television and radio can be viable ways to connect with customers (depending on your type business and who you sell to). So can advertising in newspapers, magazines, and outdoor media. All these venues are happy to take your advertising dollars. Do you know which ones will provide the best return on your investment? Or from a strategic standpoint, do you know what you need to tell the people who will see your message in these media? What are they interested in knowing about your company? What does your media advertising need to look like or sound like? These answers are needed before venturing into media advertising.

Print Ads

With the proliferation of websites, blogs, and podcasts, do people ever sit down to read a magazine of newspaper? Recent data from Statistica1 shows that while magazine ad revenue is down sharply in the past 10 years, the total number of magazine readers has increased since 2012. Newspaper readership is declining (at least in print), but remaining readers are educated and more affluent than people who don’t read the paper2. Print readership is out there — especially for special interest publications — and that may be exactly where your customers are looking for answers to their business challenges.

1https://www.statista.com/topics/1265/magazines/

2https://www.nielsen.com/us/en/insights/article/2016/newspapers-deliver-across-the-ages/

Outdoor

Outdoor advertising reaches customers who are on the road and can deliver thousands of impressions each day. These messages reach people with the time to consider them, often in their vehicles unhindered by distractions of smartphones and email. Outdoor advertising can be a perfect adjunct to other advertising media — reinforcing a business’ brand and key message — requiring just a few seconds of attention from the viewer. Sounds simple, doesn’t it? But this limited time exposure makes design and writing even more important.

Vehicle & Transit

We all spend a lot of time in vehicles traveling from place-to-place. Whether on our daily commute, running errands, or heading to an entertainment event, we are exposed to vehicles and transit buses as part of our every day lives. This exposure can make advertising on vehicles and transit a viable way for a business to reach its audience. Like outdoor advertising, transit advertising is often seen while in motion — which makes immediate communication and a memorable impression vital.

Video & Traditional Broadcast

Video is king. Ever since Google bought YouTube that’s become even more obvious. It’s anticipated that video viewing will account for 82% of all consumer internet traffic by 2022. Even though online video is such a compelling way to advertise, traditional broadcast (or streaming alternatives like Hulu, Pandora, and Spotify) play an important role in an advertising plan. Smart advertisers use multiple video and audio platforms as part of their mix.