More Than a Pretty Box
A great product is challenging to sell if the packaging is ugly. Package design is a powerful motivator for consumers and builds brand loyalty and product memorability.
Great design is important but isn’t the only factor of success. Packaging is very tactile. Design, materials, shape and ease of use all contribute to the success of a product. We've all had a frustrating and clumsy experience with opening a plastic clam shell container. But packaging is more than a container for something. It should do more than we expect it to.