2nd Largest Airport on West Coast Approves New Brand Image

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I just got back to the office after presenting a new brand image Klündt | Hosmer developed for the Port of Moses Lake. The Port manages Grant County International Airport and hired us to develop a new logo to better represent the organization and its infrastructure. At the presentation, the Port commissioners unanimously approved the design.

Below is a copy of the press release that the Port of Moses Lake is distributing now that the logo design has been approved:

Port of Moses Lake Launches an Updated Brand Image to Better Communicate its Offerings and Services to the Aviation Industry

On July 30, 2014, Port of Moses Lake Commissioners approved a new brand image, or logo design, to better represent the Port of Moses Lake to potential aviation manufacturers and service providers.

resizedimage400164 Port of Moses Lake LogoVertThis brand image launch comes on the heels of the Port’s recent announcement that Mitsubishi Aircraft Corporation and AeroTEC, a Seattle based flight test engineering company will be conducting the US flight testing at Moses Lake for the new Mitsubishi Regional Jet 90s (MRJ 90s)—a venture that will bring approximately 100 long-term jobs to the community.

The new logo for the Port of Moses Lake replaces the previous design that has been in use for nearly 3 decades. According to Stroud Kunkle, Commission President of the Port of Moses Lake, the new logo for the Port “better represents the Port’s mission to promote economic vitality in Greater Moses Lake through leadership, stewardship and partnerships in aviation, transportation and industrial development.”

The new logo consists of a strong letter M made up of blue and green colored areas. Positioned in the center of the M is the form of an airliner. The jet is moving through the M in a positive, upward direction as in take-off.

This design immediately identifies the new symbol to Moses Lake and to aviation. The clean, contemporary style of the logo communicates the impression of forward-thinking, progressiveness, responsiveness, trustworthiness and authenticity—all key Port of Moses Lake attributes desired by aerospace, aviation and supporting industries.

The new logo will be incorporated into marketing and sales materials for the Port, along with facility signage and other identification materials.

“This new logo will help the Port better compete in the international marketplace and will represent our infrastructure and our workforce in a more modern and sophisticated manner,” says Patrick Jones, Executive Director of the Port of Moses Lake.