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Monthly Spotlight
July 2009—Why Spokane? TV Spots Feature Marmots
Klündt | Hosmer had a blast working on the new broadcast advertising campaign for the Spokane Regional Convention & Visitors Bureau. Local marmots, Stan and Benny, try to figure out why so many visitors come to Spokane.
The spots were concepted, written and directed by Klündt | Hosmer, with additional direction from the CVB. The video crew at Cornerbooth Media handled the talent and shot the footage by the Spokane River near Gonzaga University. Two different scripts were written and recorded to the same video edit. The :30 second spots are airing on television stations throughout the Pacific Northwest, Canada and western Montana, and are being promoted on VisitSpokane.com and YouTube.
Why DO so many people come to Spokane, anyway? Watch the spot and see what Stan and Benny think.
June 2009—Wendle Logo, Spokane Eye Clinic Logo, Windows Doors & More Site, SRCVB
Wendle's New Logo Packs Horsepower
Spokane Eye Clinic's New Brand is 20/20
Take a Look Through the ‘Windows Doors & More' Website
With showrooms in Seattle and Redmond, and customers throughout western and central Washington, Windows Doors & More needed a sophisticated website, fitting of the high-end homes that utilize their products.
Klündt | Hosmer designed the site, featuring landscape images from the Pacific Northwest; interactive service, quote and feedback forms; and an interactive "page-turning" product catalog.
The site is maintained through a content management system that enables Windows Doors & More staff to update their page content.
May 2009—Our New Website, Avista, Dean Davis Editions, Spark Awards
A Fresh Online Face for KlÜndt|Hosmer
Klündt | Hosmer recently launched a new website for our firm. The site features a fresh, updated design, a monthly featured project, an enhanced portfolio section, client testimonials, and a blog where we share news and insight about what's going on at Klündt | Hosmer and in the industry. Our new site includes links to our corporate Facebook fan page and an online form to subscribe to our "In the Spotlight" eNewsletter. Keep checking back as we continue to roll out new features and functionality in the website.
Become a fan of our corporate Facebook page.
Avista's 2008 Annual Report Packs Power
Once again, Klündt | Hosmer partnered with Communications Manager Jessie Wuerst on the Avista Corp. annual report. The theme for 2008's book is "The Power Behind Green Thinking," which is also featured in an online version of the report. Our team art directed, designed, proofed and managed the project, and worked with J. Craig Sweat Photography and Ross Printing.
The 127-page print publication delivered on a tight schedule and with stringent requirements. It has received many wonderful responses. We are very proud of this work with Avista Corp.
Online Version of the
Avista Corp. Annual Report
Dean DAvis Editions Digital Printmaking Site Goes Live
Many of you know Dean Davis as a fabulous commercial photographer and art patron in Spokane. But there is more to Dean than great photography and gallery openings. Dean recently launched a new business, Dean Davis Editions, which specializes in fine art digital (Giclée) printmaking on a number of substrates that have an archival life of over 200 years.
Klündt | Hosmer designed and produced the Dean Davis Editions website. The site features artists galleries, online print ordering, and a blog where Dean shares his insights on art, photography and archival printmaking. The site also enables artists and photographers to upload files of their own work for printing, or to be added to the interactive artist galleries.
KlÜndt|Hosmer 2009 Spark Award Winners!
Klündt | Hosmer received recognition at the 2009 Spark Awards, hosted by the Spokane Regional MarCom Association, held at The Lincoln Center on April 23rd.
The awards recognized local public relations, marketing, advertising and design professionals for communications excellence.
Klündt | Hosmer's work was recognized in 6 winning projects, including:
Excellence
- Cancer Care Northwest Logo & Stationery Kit
- Pearson Packaging Systems ‘ROBOTIC INVASION!' Tradeshow Booth
Merit
- Spokane Regional CVB Visitors Guide
- Spokane Regional CVB Business Card Series
- Spokane Regional CVB Thanksgiving Greeting Card
- Spokane Regional CVB 2007 Annual Report
April 2009—Kalispel Tribe, Rick in China, ADDYs, Gonzaga
A New Website for Kalispel Tribe
Klündt | Hosmer recently launched a website for the Kalispel Tribe of Indians, which follows our design of the tribal brochure, communicating a “Past, Present, Future” message.
The website includes many pages of information—written with assistance from Desautel Hege Communications—and presented through a well-organized navigation system. Photo galleries showcase current-day and historical images, and a multi-view calendar of events lets visitors know what is going on with the tribe. The site also includes employment and charitable fund areas, both of which are used on a regular basis by the general public.
The site is implemented through a content management system and will be updated by tribal staff. A future section of the site will include Salish language audio resources, historical heritage content and other information of importance to Kalispel tribal members.
Rick Visits China with GSI
A few weeks ago, I returned from a trip to China with a group of 64 local business people and family members. The trip was organized by Greater Spokane Incorporated and the International Trade Alliance. Its purpose was to introduce Americans to Chinese culture and present possible business opportunities with China.
We spent four days in Beijing, touring the Forbidden City and Tiananmen Square, hiking the Great Wall, viewing the Olympic Village, and touring local businesses and manufacturing facilities. One evening we had a meeting with other U.S. business owners and representatives from ChinaTrade, an organization connecting Chinese and American businesses.
A few days in Shanghai made me realize that no matter what is happening in OUR economy, there is a LOT of business going on in China. There is even potential for new business for Klündt | Hosmer, as we may get the chance to create marketing materials for a Chinese manufacturer of solar water heaters looking to export their product to the U.S.
—Rick Hosmer, Principal/Creative Director
Klündt | Hosmer 2009 Addy Winners
Klündt | Hosmer received recognition at the 2009 Addy Awards, hosted last month by the Spokane Advertising Federation. The awards recognized local advertising, design, and media businesses for advertising and creative excellence. Our winning entries included the following projects. Congrats to our partners and clients on another year of award-winning work!
Gold Addys:
- First Night Spokane Poster
- Second Nature Logo (this also won a Silver award at the District XI competition)
- Second Nature Brochures
Silver Addys:
- Avista Annual Report
- Cancer Care Northwest Logo
- Cancer Care Northwest Stationery
- Cancer Care Northwest Sales Package
- Dara Harvey Poster (this also won a Silver award at the District XI competition)
- First Night Spokane Illustration
- Second Nature Stationery (this also won a Silver award at the District XI competition)
Honorable Mentions:
- Gonzaga University Viewbook
- Gonzaga University Sales Package
- Greater Spokane Incorporated Website
- GreenCupboards Website
- The Dinner Party Website
- Wendle Motors Logo
March 2009—SCVB, Design Source, Darin & Jean in Metro Magazine, KH Rypien MVP
Spokane Regional CVB Names Klündt | Hosmer Agency of Record
Klündt | Hosmer has been named the agency of record for the Spokane Regional Convention and Visitors Bureau after a lengthy review process that involved five other agencies. We are excited about this partnership and look forward to the process of creating comprehensive marketing initiatives to drive leisure and convention travel to the region through traditional media, video production, media planning and buying, SEO, viral and interactive media.
Design Source's New Website is Spot On
We recently launched a website for Design Source, an interior planning and design firm. Located in Spokane’s 1906 Firestation No. 9, Design Source has transformed the space through responsible and sustainable design into an inspiring studio. Red, the Fire Station’s Dalmatian mascot, helps to visually represent the firm and their tie to the historic landmark. The website features a bold and fun design reflecting their creative and innovative personality, along with an expansive portfolio section showcasing the work they’ve completed for both commercial and residential clients.
Metro Magazine Features Jean and Darin Klündt
The February issue of Spokane Metro Magazine featured the article, “Love @ Work” by Cheryl-Anne Millsap and Amy Clamper that focused on four area couples who work together. One of the couples highlighted was our own Jean and Darin Klündt. The article touched on the benefits and challenges found in working together. Jean and Darin both think that working together makes their marriage a healthier and richer experience. We think it makes our work at Klündt | Hosmer better too. The magazine can be subscribed to at spokanemetromag.com.
January 2008—Wheatland, Kaniksu Sands, NWS Pediatrics
Wheatland Bank Launches New Web Site
Wheatland Bank has partnered with Klündt | Hosmer on brand, print and TV advertising projects for over 8 years. We have helped them establish a strong brand presence in Spokane and other branch locations throughout Washington. This past year, we were hired to redesign their web site, featuring an improved online banking system.
With a five star Bauer rating, Wheatland is recognized as one of the strongest banks in the country. Their new web site shines a light on that strength and their progressive online banking services by featuring customer testimonials and a new image that reflects the tagline, “We Think Differently.”
Charming Logo Design for a New Priest Lake Development
Klündt | Hosmer recently designed a logo for Kaniksu Sands, a waterfront vacation home and condo community currently under development on Priest Lake, Idaho.
The logo design presents a rustic, high quality image that exudes a northwest, outdoor flavor. It speaks to the pristine environment of the community and the recreational opportunities available at the lake. With its breathtaking location, inspired architectural design, and eco-sensitive construction, Kaniksu Sands is an innovative waterfront getaway perfect for anyone interested in enjoying the best northern Idaho has to offer.
We are currently working on a brochure and web site to promote sales and ownership in the Kaniksu Sands community, and will showcase those projects in the near future.
A Fun New Brand for Northwest Spokane Pediatrics
Klündt | Hosmer recently designed a new brand identity for Northwest Spokane Pediatrics. The design portrays the fun and adventurous atmosphere of their medical facility. The doctors and staff have a unique, active approach to pediatric care, including animal therapy for their young patients. The logo presents a welcoming, youthful look, giving the practice a fresh, professional feel. The new image is carried out through marketing materials including a stationery package, print ads, signage and web site.
December 2008—Storhaug ID, Christmas CD, What's on your list?
A New Face for Storhaug Engineering
Klündt | Hosmer recently developed a new visual identity for Storhaug Engineering, an established, yet blossoming firm, which has provided engineering services in the Spokane area since 1993. With a name as unique as Storhaug (almost as difficult to pronounce as Klündt!), our job was to communicate the Storhaug mission of providing professional services such as civil engineering, landscape architecture, planning and surveying to their clients with integrity, passion, attention to detail, and on-going service. Along with incorporating earth friendly colors, a unique typestyle and flowing lines, Storhaug Engineering has been rebranded with a mark that exudes excellence and reliability, which accomplishes their mission.
Designing the Cheryl Branz Christmas CD
We got to experience the beauty of Christmas early this year when we worked with artist Cheryl Branz on the packaging design of her latest CD, “The Christmas Gift”. Cheryl is a very talented singer-songwriter, and this CD of holiday favorites is delightful. “The Christmas Gift” is presented in a tastefully-designed package featuring a blend of sophisticated style and sentimentality.
You can listen to cuts from the CD at Cheryl's website. The disc is available for purchase online.
What’s On Your List for 2009?
- A web site that moves beyond two colors, an ugly gradient and lots of boxes. That was fine when brick cell phones were around, but we’ve moved on. (I take it back. That was never fine.)
- Two words: pro bono.
- To have my 401k back. 201k’s are nice, but not as shiny. Not to mention half the size.
- A marketing budget hike, instead of a cut. And I don’t mean the great outdoors. (Better yet: TARP money.)
- To invest in SEO.
- Find out what SEO stands for.
- Pay raise? What?
- Another paperweight. Preferably one that doesn’t shatter when thrown.
- To be featured in Dean Davis’ Shot of the Week email.
- My own private jet. Since everyone is getting rid of theirs.
- A logo that post-dates the 70’s. (The fact that they’re coming back should not apply here.)
- A smart, hip, easy-to-load email campaign. None of this 4MB file size garbage.
- A plaque.
- I’m Dreaming of a Green Christmas. And a car that runs on nothing but lumps of coal and potting soil.
- Some cool glasses like Darin’s. And razor sharp wit, like Rick.
- My own parking spot. And a welcoming committee.
- Bigger printing budgets!*
- Beer:30 every day.
- More email spam! Keep it coming. I love that stuff. Hey, gotta stay busy somehow.
- Unlimited usage rights.
- For my boss to support/fund my coffee habit.
- To be a viral video phenom. Forget American Idol.
- For Gonzaga to make it to the Final Four.
- To (dare I say it?) RULE THE WORLD! [insert evil laugh]
—Annie Stillar, Web Traffic Manager (a.k.a. Executive Assistant to Papa Elf)
*Sponsored by Johnston Printing.
November 2008—Pearson, Darin & Jean in NYC, Second Nature, Diane's Marathon
Booth Design Draws Crowds for Pearson Packaging
Last week, Pearson Packaging Systems attended Pack Expo International 2008 in Chicago, with the debut of their new booth designed by Klündt | Hosmer. More than 2,000 exhibiting companies from around the world presented their latest packaging solutions to nearly 45,000 attendees.
Ashley Martin, Klündt | Hosmer Account Executive, attended the show and reported back that “Pearson Packaging Systems’ exhibit space clearly differentiated themselves from their competition.” Pearson wanted to focus customers on their Robotics solutions. To drive home this message, we designed a booth and pre-show direct mail campaign that featured a fun, attention-grabbing concept, Robotic Invasion. The strong design and pre-show marketing drew people into the space. In fact, Pearson achieved a 68% increase of in-booth leads compared to their last show.
Congrats to our friends at Pearson!
New Brand for Second Nature
Klündt | Hosmer recently developed (under the direction of Marketing Director, Lori Armbruster) a new visual identity for Second Nature, an organization offering therapeutic wilderness programs for troubled youth and young adults. To communicate their tradition and philosophy, we designed a new visual brand (including a logo, letterhead package, brochures and folders) to represent Second Nature as professionally competent, clinically savvy, naturally beautiful, safe, hopeful, and peaceful. The new logo design consists of two leaves coming together to create a circle and a yin-yang form revealing the letter “S” to uniquely brand the organization.
Second Nature is nationally recognized as the leader in Wilderness Therapy, with programs in Oregon, Utah, and Georgia.
We are currently working on a new website for the organization that will debut early next year.
Diane Runs Marathon to Fight Cancer
Completing a marathon is much like designing a large publication, in the sense that you do it one step at a time. (Well, in reality it’s 52,000 steps in a row.) On October 5, I completed the Portland Marathon while running with Team in Training to raise money to fight blood cancers such as leukemia and lymphoma.
In addition to raising money for charity, getting out on the trail for a good run allows me to release the day’s tension, clear my head and makes me a better wife, mother and designer.
—Diane Mahan,
Klündt | Hosmer Art Director/Designer
Darin and Jean Attend Conference in NYC
Darin and I hit the Big Apple in October to attend GAIN: AIGA Business and Design Conference, where nationally recognized business and design leaders demonstrated powerful examples of design’s impact on business success. We learned how to generate greater ROI for clients through design, team collaboration and insight into building strong brands in an ever-changing economy. We are excited to enhance this focus of our work and deliver world-class design ROI to Spokane.
To see more photos of us in the Big Apple (the ones from after the conference was over), click here.
—Jean Klündt, Principal/Creative Director
October 2008—GreenCupboards, Zag Shop, KH Fall Party
Go Green @ GreenCupboards.com
Following the design of a logo and tagline for local venture GreenCupboards, Klündt | Hosmer developed a robust e-commerce web site offering the company’s eco-friendly kitchen and bathroom products. Tom Simpson of Northwest Venture Associates, and a GreenCupboards investor stated that “as a start-up business, we were always treated as if we were among Klündt | Hosmer’s most important clients. The web site they designed is uniquely inviting, delightfully whimsical and intuitively functional—all criteria we were looking for.”
Stay tuned to GreenCupboards.com for the next wave of great products for your laundry room.
Visit their web site today, and use Klündt | Hosmer’s promotional code (kh10off) to receive 10% off your order!
Creating a Face for Zag Shop and Zagademics
Klündt | Hosmer recently created a new visual identity for the Official Gonzaga University Bookstore—Zag Shop—which has the most extensive selection of Gonzaga licensed apparel and gifts in Spokane. A visual brand extension was also created for Zagademics, a department within the Zag Shop that sells “Serious Books for Serious Scholars” at the best price.
Klündt | Hosmer is currently working on additional marketing materials, including new web sites for both Zag Shop and Zagademics where you will be able to purchase merchandise and books online.
Seeking the “Great Pumpkin” at Green Bluff
This month, staff and their families celebrated together at the annual Klündt | Hosmer Fall Festival hosted by Darin and Jean at their home in Green Bluff.
We all had a great time heading up to Knapp’s Farm in the back of Darin’s 1953 Chevy pickup, picking out just the right pumpkin and petting the animals with our families.
Small and big kids alike played on a giant slide (don’t ask Annie’s sister about her experience!) and enjoyed a wonderful, chilly afternoon eating and drinking around the warm fire.
To see more photos from this festive event (at least the ones we’re willing to show you), click here.
August 2008—Recession Advantage, Cancer Care Northwest, Dinner Party Website
How to Take Advantage of a Recession
You can't get away from the media talking about our declining economy. It's a common reaction to think you should hold back on your own branding and marketing plans until you "see where the economy is headed."
While fear of the unknown is understandable, cutting back on marketing during a downtime is actually the wrong move and a missed opportunity.
When other businesses rein back on their advertising and marketing, that's the BEST time to implement or increase your branding and marketing efforts. Research is filled with examples of companies who gained substantial market share and sales by increasing their advertising spending during recessionary times.
Unless your services or products are completely superfluous, consumers will continue to purchase what you and your competitors have to offer. But in a tighter economy, they will be more discerning regarding who they buy from. When your competition reacts fearfully and lessens their marketing efforts, they are clearing the stage for your marketing to be seen. When they cut back, your continuing brand messaging has a greater impact.
Before you allow a bad economy to hinder your business success, think about dialing up your company's branding and marketing strategies to enable your business to GROW even during a recession.
-Rick Hosmer
A New Image for Cancer Care Northwest
Klündt | Hosmer created a new visual identity package for Cancer Care Northwest, one of the region's leading cancer centers providing comprehensive, innovative, compassionate care by a team of integrated cancer specialists.
To communicate their patient-centered philosophy, Klündt | Hosmer designed a visual brand to convey hope and healing within a caring, integrated environment.
The design consists of a stylized logo mark made up of two leaves crossing in front of a burst of energy. The blue in the design exudes medical excellence and advanced innovative technology, while the green communicates healing and rejuvenation. The figure at the center reinforces the focus on the whole person, and the mark strongly implies that Cancer Care Northwest is a "place of healing"—physically and emotionally.
Klündt | Hosmer is currently working with Allison Benjamin, Marketing and Public Relations Director for Cancer Care Northwest, on the creation of additional marketing materials including a patient folder kit, marketing brochure, informational rack cards and direct mail piece. A new web site will also be in the making.
Wine and Dine Online with The Dinner Party
Klündt | Hosmer recently launched a web site for The Dinner Party, a purveyor of stylish dining accoutrements and wine in Coeur d'Alene, Idaho. The e-commerce site features an online wine collection spanning varietals and appellations from the Pacific Northwest, California and Europe. The site also features specially selected merchandise from artisans spanning the globe. Take a stroll through the site at thedinnerpartyshop.com and also stop in-person to visit George and Mary in their quaint shop at 3520 N. Government Way.
