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The Mirror Test

Posted by Rick Hosmer on June 16 2010| 0 Comments

The late '90s was a great time to be a graphic designer. Not that I'm complaining now, but the turn-of-the-century was a happening time with people investing in dot-coms and starting businesses left and right.

One of those businesses was an on-demand, online printing company called Webprint.

A previous client of ours was a partner in this Bay Area company and he introduced us to his management team. They hired us to design the company's brand identity, services brochure and website. It was cool stuff and fun popping down to San Francisco to do business with those guys. The president of the company was named Jeff Hayzlett. He had a successful background in commercial printing and technology, and investors tended to listen to what he had to say. We enjoyed working with Jeff. He was a nice guy and even took me out on the town when I judged the ADDY Awards in Sioux Falls, SD, his hometown.

It's been quite a while since Klündt | Hosmer has worked with Jeff and his team at Webprint. That business sold and Jeff moved on to other things, including four years as Chief Marketing Officer at Kodak in Rochester, NY. Jeff and I have kept in touch over the years and it is fun to watch the success that he has enjoyed.

His latest endeavor is a book titled, "The Mirror Test: Is Your Business Really Breathing?" Jeff has lead businesses through the boom (and bust) of the dot-com era, through steady growth and into the current economic climate. He is experienced and knows what he's talking about. In fact, none other than Donald Trump, who Jeff worked with on "Celebrity Apprentice" had this to say about "The Mirror Test", "This book is a reflection of marketing genius, read it to find out how companies big and small TRUMP the competition!"

We are excited help promote Jeff's book, his speaking engagements and reminisce about the fun we had branding his company back in the day. And it's STILL a great time to be a graphic designer.