2007 Avista Corp. Annual Report

Last Fall, Klündt | Hosmer began working closely with Avista Communications Manager, Jessie Wuerst, in the design and development of the 2007 Avista Corporation Annual Report. Our team partnered with J. Craig Sweat and Sharman Communications on photography and writing for the project, and Ross Printing handled the pre-press and printing of the 34,000 quantity, 84-page publication.

The annual report theme is “sound leadership | reliable energy.” The report was released in March 2008 and has been very well received. Linda Jones, Avista’s Director of Corporate Communications, commented that “Klündt | Hosmer’s collaboration, attention to detail and management of the multiple components needed to produce the report were all done extremely well. We are all celebrating an outstanding result and the compliments are pouring in.”

Spokane Parks and Recreation Bond Web Site

City of Spokane voters recently approved a $42.9 million bond to fund the construction and development of several park aquatics facilities, replace the majority of fields at the northwest Albi Complex, and rebuild a number of baseball and soccer fields city-wide. Klündt | Hosmer worked with Nancy Goodspeed, Marketing & Communications for Spokane Parks and Recreation, to create a vibrant web presence for Spokane Pools & Play offering information to members of the community. This informative web site is designed to keep everyone up-to-date on continuing development, as well as dates and times for upcoming neighborhood meetings.

To visit the new Spokane Pools and Play web site, click here.

Klündt | Hosmer 2008 Spark Award Winners!

Klündt | Hosmer received recognition at the 2008 Spark Awards, hosted by the Spokane Regional MarCom Association, held at The Spokane Athletic Club on April 16th.

The awards recognized local public relations, marketing, advertising and design professionals for communications excellence.

Klündt | Hosmer’s work was recognized in 10 winning projects, including:

Brightest Spark

• Logan Magazine: Spring, Summer and Winter Issues

Excellence

• Logan Magazine: Spring, Summer and Winter Issues
• Kalispel Tribe of Indians Logo and Stationery Package
• Spokane Regional CVB Trade Show Booth
• Spokane Regional CVB “Great Deal” Direct Mail Piece

Merit

• Logan Magazine: Spring, Summer and Winter Covers
• First Night Spokane Poster
• Community Building Logo and Stationery Package
• Greater Spokane Incorporated Logo
• Spokane Regional CVB Mini-Brochure & Containment Folder
• Spokane Regional CVB “Suits & Pursuits” Print Advertisement

Greater Spokane Incorporated Gets Great Web Site

In 2007, the Spokane Chamber of Commerce and the Spokane Area Economic Development Council became one organization. The group needed a revitalized web site delivering a wide-range of information, in a way that properly represented their image and mission. Working closely with Greater Spokane Incorporated, Klündt | Hosmer concepted, organized, designed and produced the new site, which launched at an event attended by over 300 regional business leaders.

Featuring an innovative Flash® movie of Board Chair Wayne Williams, photographs and quotes from business owners and staff, and sketches of the Spokane skyline, the web site presents our region and the services of Greater Spokane Incorporated in a very unique and memorable manner. A full content management system was developed for the site, and online technology enables visitors to register for events, submit news, or post a blog.

www.greaterspokane.org

Hot Off the Press! The Official 2008-2009 Spokane Regional Visitors Guide

Many people who read the 2008-2009 Spokane Regional Visitors Guide exclaim, “I can’t believe I live here! What a cool city!” We have to agree.

With 92-pages of full color photography, fantastic editorial and beautiful design, this year’s visitors guide is by far the most comprehensive guide to the region. The perfect-bound publication highlights cultural, recreational, golf and family activities available in the Spokane area.

A great team comprised of Klündt | Hosmer; Jeanna Hofmeister, Spokane Regional CVB Vice President and Director of Destination Marketing; and CVB staff, worked to design and produce the guide.

The Visitors Guide is distributed through two Spokane Visitor Centers (Downtown and Stateline), Greater Spokane Incorporated, regional hotels and motels, and other tourism and visitor venues. You can also request a copy at 1 888-SPOKANE or www.visitspokane.com.

Klündt | Hosmer 2008 ADDY Winners

Klündt | Hosmer received recognition at the 2008 ADDY Awards, hosted by the Spokane Advertising Federation on March 7th, at the Bing Crosby Theater. The awards recognized local advertising, design, and media businesses for advertising and creative excellence. Our winning entries included the following projects:

• Spokane Regional CVB Mini-Brochure
• Moss Adams Wealth Advisors Sales Kit
• Moss Adams LLP Recruitment Brochure
• Vintage Hill Cellars Logo
• Vintage Hill Cellars Wine Label
• Kalispel Tribe of Indians Stationery Package
• Johnston Printing Brochure
• Peter Presnail Poster
• First Night Spokane Poster Illustration

You can request a copy of the Johnston Printing Brochure (featured at right) by calling
(509) 624-4407.

Scoring for Rypien With a New ID

Klündt | Hosmer recently developed a brochure for the Rypien Foundation, a nonprofit organization helping local kids and families battling childhood cancer. Before creating the brochure, Klündt | Hosmer kicked-off the organization's branding efforts by designing a logo and stationery package for the Foundation.

The logo design consists of the letter "R" and the image of a football flying through the air. The image is strong and supportive, with a powerful visual reference to Mark Rypien, the organization's founder, and his successful NFL career which culminated with his winning the Super Bowl XXVI MVP title while with the Washington Redskins. Mark lost his young son to cancer and formed the foundation with co-founder Randy Brawner, to help families with children fighting this life-threatening disease in the Inland Northwest.

Mark Rypien states, "I am very proud of our logo. It is a strong, memorable identity that represents us perfectly, and we learned a lot about ourselves through the process."

Klündt | Hosmer is very proud to be a supporter of the Rypien Foundation and the important, compassionate work they do.

You can learn more at www.markrypienfoundation.org.

A New Web Site for Berg Co.

Berg Co. came to Klündt | Hosmer needing to revamp their web site so it looked and worked better. Due to the increased use of online advertising in their industry, the client’s highest priority was to make the site function better in search engines through organic search engine optimization.

We identified that the web site needed to have an industrial, progressive, yet historical feel to it and convey that the company is dedicated to “green” manufacturing processes and is a technology leader. Through use of color, photography and staying product-focused, the new Berg Co. web site communicates these messages to a wide audience and the client has already seen an increase in organic search results.

John Scherer Takes Us to Kenya

When John Scherer of The Scherer Leadership Center arrived in Nairobi, Kenya, his luggage didn't arrive at the same time. Fortunately, he had his stylish Klündt | Hosmer t-shirt in his carry-on. While certainly not as colorful as the clothing worn by his Maasai friends, John was able to work side-by-side with them on a village water project... and look good doing it while his luggage caught up to him in the bush.

Klündt | Hosmer has worked with John for over 15 years, providing branding, collateral, book illustration, and training materials for his company. We have also gained a lot through participating in his executive development and leadership programs. You can learn more about John and his work at www.scherercenter.com.

If you have a Klündt | Hosmer t-shirt take it on your next adventure. Snap a photo of yourself wearing the shirt and send it to us. We will include it in a future edition of “In the Spotlight.”

Klündt | Hosmer Creates First Night “Magic”

For the seventh consecutive year, Klündt | Hosmer is proud to serve as the design sponsor of First Night Spokane, a popular regional event to ring in the New Year.

Judy Heggem-Davis, art director and graphic designer at Klündt | Hosmer, created a wonderful design for the theme “As If By Magic,” depicting a woman surrounded by stars, riding a tasseled magic carpet. The poster was printed by Ross Printing Company.

First Night Spokane will be held on December 31, at 40 venues throughout downtown Spokane. Over 100 musical performances, dancing, and other artistic presentations will be featured. Since 2001, over 100,000 people have kicked-off the New Year at First Night Spokane.

Visit www.firstnightspokane.com for more event info.

A New Image for Metals Fabrication Company

Klündt | Hosmer recently developed a new visual identity for Metals Fabrication Company, a dependable resource of structural steel since 1966. To communicate their tradition and philosophy, Klündt | Hosmer designed a visual brand to convey an established and sophisticated-friendly feel that alludes to a modern, forward-thinking, technologically-advanced company.

The new logo design consists of the letter “M” created by two steel I-beams coming together in perspective. The image reinforces the product and strengthens the brand recognition in a very bold, memorable way. The design exudes excellence and reliability and communicates very clearly the specific market niche of Metals Fabrication Company.

Metals Fabrication Company is located in west Spokane, and specializes in high rise, medical, biomedical and large commercial structures. Their primary market is in the western United States, including Alaska and Hawaii. Some of their recent projects in Spokane include the new Spokane Convention Center, Gonzaga McCarthy Athletic Center and the new Spokane Air Traffic Control Tower. Metals Fabrication has also contributed to regional projects for customers including the Space Needle, Boeing, and Potlatch Corporation.

New Brand for Marzetta’s MINDS-i

Once in a while a client comes along with something really innovative that needs just the right approach to promote it. That was the case with MINDS-i.

This Liberty Lake company, founded by Mike and Christy Marzetta, has invented a construction system that enables hobbyists to create remote controlled vehicles, robots, or anything else their mind’s eye can imagine.

MINDS-i hired Klündt | Hosmer to create the visual brand for the company and product, in addition to developing advertising, a brochure, tradeshow exhibit and web site.

The product was launched at iHobby Expo 2007 in Chicago and received impressive attention from consumers and the hobby industry. Klündt | Hosmer is also designing packaging and a consumer awareness campaign. MINDS-i systems will be available for purchase in 2008.

This New Identity is a Real Party

When George Balling and Mary Lancaster decided to leave the Sonoma Valley and open a high-end retail store for dinner party enthusiasts and wine aficionados, they made their move to northern Idaho and hired Klündt | Hosmer to design the store’s visual identity.

We really got into their vision for the store, and created a brand identity system that communicates the essence of The Dinner Party: a purveyor of high-quality, unique and stylish accoutrements, and wine for hosting the perfect dinner party.

The logo’s shapes and colors bring energy and movement to the design, maintaining a simplified beauty and projecting the creative essence of the store.

Next on Klündt | Hosmer’s design plate is the development of the store’s web site, wine boxes and store signage.

Look for The Dinner Party retail store opening soon in Coeur d’Alene, Idaho.

Rick’s Branding Advice in Catalyst Magazine

The November 2007 issue of Spokane Business Catalyst magazine features a “Smart Business” article written by Rick Hosmer. Titled, “Image is Everything,” the article shares the positive impact an effective brand can make for a business.

Using real-life examples, Rick shares client success stories and provides criteria that any company can use to gauge the effectiveness of their own visual identity and the proper steps to improve their image.

An excerpt of the article can be read online.

To read the entire article, Spokane Business Catalyst can be purchased in Spokane at Auntie’s Bookstore, or contact Klündt | Hosmer to request a copy.

Community Building’s New Brand & Web Site

The Community Building is a unique downtown structure consisting of three remodeled side-by-side buildings that feature the latest Green technologies. The buildings host office, retail, restaurant and community space, including Isabella’s Restaurant & Gin Joint and the Magic Lantern Movie Theater. Klündt | Hosmer created a visual brand for the facility and a web site with customized applications and a multiple security-level content management system (CMS). This CMS allows the client to maintain information for the building’s tenants, as well as manage daily specials for Isabella’s Restaurant, scheduling for various conference rooms, and show times for two Magic Lantern theaters. The web site is available for visitor use on a 40-inch flat screen monitor in the building’s lobby. The web site is now live, so check it out, and revisit in a month or so for updated event calendars and restaurant specials. http://community-building.org

Health District Gets Customized Survey

Klündt | Hosmer developed an interactive health awareness survey for the Spokane Regional Health District web site. The custom technology utilizes ASP.NET and C# programming (AJAX technology) resulting in an application that dynamically creates and generates a customized HTML report based on the user’s answers. The data is collected and linked to the Health District’s internal systems so that the information received can be utilized for other purposes. http://hsas.srhd.org

A New Web Site for Suzy Dix

Suzy Dix is a Realtor at Windermere Palouse, and she knows the regional residential and raw land real estate market like no one else. She hired Klündt | Hosmer to design, write and produce a web site for her that highlights the beauty of the region and presents the unique aspects of working with her. We interviewed Suzy and wrote the site text as if she were having a personal conversation with a client. Since the relationships Suzy develops with her clients are so important, her web site features a slide show of personal photography, along with her real estate listings and contact information for this busy and successful Realtor. http://www.suzydix.com.

Jean and Logan Attend Microsoft Worldwide Partner Conference in Denver

Last month I attended the Microsoft Worldwide Partner Conference in Denver, Colorado with Logan Olson. She appeared on stage with Kevin Turner, Microsoft COO, during his keynote presentation to thousands of Microsoft partners from all over the globe. Turner shared the inspiring story of Logan Magazine, a fashion and lifestyle publication for young people with disabilities; a project that Klündt | Hosmer has teamed with Logan to create. The third issue of the magazine just delivered from the printer last week.

As I sat in the audience and watched Logan receive two standing ovations, I felt so proud to be part of the visual communication industry. The message was clear—design and technology can make a difference in people’s lives, helping them be independent and discover new worlds. So, on days when I might feel that what we do “doesn’t really matter” in the big picture, I just remind myself of Logan, her project, and her vision, and how what we are doing together resonates and touches the lives of people all over the world.

—Jean Klündt

View Logan’s Microsoft Worldwide Partner Conference video. Logan will appear about a minute into the video.

Klündt Hosmer Turns 20!

It was twenty years ago today, when Darin taught the band to play.* Well, actually twenty years and a month ago, and it wasn’t really a band, just Jean and Darin closely joined by Rick. Can you believe it? We’ve been doing this for over twenty years. A lot has changed -- computers, the internet, cell phones and (thank God) our hairstyles! One thing that hasn't changed is our commitment to quality design and customer service.

Klündt | Hosmer started in 1987 in a little studio in the Flour Mill . Today we are proud to serve some of the finest companies in the world with design that competes with the best the industry has to offer.

We have been so blessed with our company, our clients and the most amazing group of creative people (the Fab 15) ever assembled. It just keeps getting better. We are excited to be starting the next 20 years!

*Sgt. Pepper was actually the one who taught the band to play.

Klündt | Hosmer Develops Brand for New Winery

Klündt | Hosmer recently developed the name and visual identity for one of Spokane's newest wineries: Vintage Hill Cellars.

Vintage Hill founders, Cody George and Brian Murray, started making wine as a hobby in Cody's basement in 2002. They realized the potential for starting a new business when friends frequently requested bottles of their wine to take home after dinner parties. Cody and Brian came to Klündt | Hosmer desiring a premium image for their promising business venture. Darin Klündt and Lorri Johnston worked closely with the partners to develop the name, logo, and wine labels. Family honor, pride, distinction, and rich heritage are all qualities projected by the Vintage Hill Cellars brand.

Vintage Hill Cellars recently opened its doors to the public and sold out of two of four of their newly released varietals in a matter of days. Now, a couple of months later, they are almost out of them all. You can reach Vintage Hill Cellars at 509-624-3792.

Rick in Catalyst Magazine

Spokane Business Catalyst Magazine published an article by Rick Hosmer in their July issue. The monthly publication is geared toward business leaders and explores technology, lifestyle, and strategies for success.

The “What Works for Me” column highlights a regional business leader who shares what they have learned in their career and personal life. Rick was asked by editor, Amy McCaffree, if he would write the July column.

Rick’s article covers eight “truths” of life and interpersonal relationships that he has discovered “work for him.” Following is an excerpt from the column:

It's not about what happens TO you.

In spite of how “in control” or “powerful” you may feel you are, many of life’s challenges happen outside of your influence. I find it wise to remember, “It’s not what happens TO me that matters; it’s what happens IN me when something happens to me. That’s what matters.”

Spokane Business Catalyst is available by subscription or on newsstands throughout the region, including Auntie’s Bookstore, Hastings, Borders and Barnes & Noble in the Valley. You can read Rick’s entire article online at www.sbcatalyst.com.