Home > What's New > September 2009—CVB Web Traffic, Empire Health Foundation Logo, Spokane Eye Clinic Site
Monthly Spotlight
September 2009—CVB Web Traffic, Empire Health Foundation Logo, Spokane Eye Clinic Site
KlÜndt | Hosmer Helps Increase Spokane Regional CVB Web Traffic by 123%
As part of the Spokane Regional CVB advertising campaign, we implemented a search engine optimization (SEO) and pay-per-click (PPC) strategy to drive traffic to their website. These efforts, coupled with an aggressive social and traditional media campaign, have nearly doubled the unique site visits to www.VisitSpokane.com.
Year-to-date traffic at the beginning of August 2009 had already passed total web traffic for all of 2008, and the number of sites linking to VisitSpokane.com has doubled as more sites are using VisitSpokane.com, the official destination website, as the trusted authority for anything related to the Spokane region. This additional web traffic creates more visibility, allows visitors to quickly find destination information, book hotels, and brings in additional tourism dollars to the Spokane region.
For more information on how we can increase your website traffic through effective SEO and PPC campaigns, please contact us.
Empire Health Foundation's New Logo
Last fall, Empire Health Services was purchased by Community Health Systems, a publicly traded hospital system. The net proceeds of that sale are being managed by the Empire Health Foundation (EHF) to ensure that the charitable health and wellness mission of Empire Health Services lives on for Eastern Washington.
Klündt | Hosmer worked closely with Desautel Hege Communications and the EHF Board of Directors in creating a visual identity for this new foundation. The design depicts Washington State with a customized medical care caduceus symbol strategically centered over the region served by the foundation. The logo conveys a sense of health, regional inclusiveness and trust.
The new identity was unanimously approved by the Board and will be implemented through the organization's identity package, website and other brand communication materials.
Focus on Spokane Eye Clinic's New Website
Partnering with Hill & Knowlton, Klündt | Hosmer recently developed a new website for Spokane Eye Clinic. The site was designed not only to support and reflect the clinic's new visual brand family, including Spokane Eye Surgery Center and Spokane Optical, but also to allow easy access to important information, and give site visitors a pleasant website experience. The site highlights the clinic's doctors and their specialties, along with information about eye care and a handy contact lens re-reorder form. See for yourself at www.spokaneeye.com.
