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NAIFA Presentation

Posted by Rick Hosmer on May 08 2009| 0 Comments

Yesterday, Michelle Hege of Desautel Hege Communications and I delivered a "Using New Media" presentation at the state convention of the National Association of Insurance & Financial Advisors of Washington. The event was held at the Red Lion Inn at the Park in Spokane.

We discussed the benefits of using websites and social networking (Facebook and LinkedIn) for insurance agencies and financial advisors to introduce, engage and interact with their clients and to gain new business. Using examples of branding and interactive work we have developed for Hart Capital Management, Moss Adams, and Cochrane & Company, along with DHC's research and insight into new media benefits and pitfalls, the attendees received a strong introduction to how to make use of these communication tools.

Approximately 50 people from across the state attended the lunch presentation, which concluded in a lively Q&A session.

I really enjoy working and presenting with Michelle Hege. She is a consumate professional and her knowledge and presentation style compliments my own. Desautel Hege and Klündt | Hosmer have teamed up on a wide range of branding and corporate communication projects over the years. Hopefully, yesterday's presentation will result in more work for us to do together.