Got an Interest in Pinterest?

Posted by Rick Hosmer on July 31 2012

Really? Another social media "opportunity"? What's with the interest in Pinterest?

Compete, an online research company, recently posted article at blog.compete.com highlighting research they have conducted on Pinterest users and how Pinterest has influenced their behavior.

Here's a few facts on Pinterest that you likely didn't know:

• Pinterest has grown from 700,000 users to almost 2 million unique visitors in the last year.

• About 25% of social media users report that they are spending less time in other social media sites in favor of Pinterest. (This may be reflected by the 3% decrease in user time spent on Facebook in the past month.)

• 15% of Pinterest users report that they do not use any other social media sites. Among consumers making less than $30,000 a year, the number climbed to 23%.

• For companies that "pin" images to Pinterest, the site is not only raising brand awareness, but is also driving purchase behavior. About 25% of consumers report that they have purchased a product or service after discovering it on Pinterest – and that number jumped to 37% for male users.

Klündt | Hosmer has waded slowly into using Pinterest to enhance our brand and our image. The Klündt | Hosmer Pinterest page currently contains 10 boards with about 80 images, showing not only our work and office, but things we have found that we like or that inspire us.

If you haven't checked out Pinterest, we encourage you to do so. Start at our own page: pinterest.com/klundthosmer

If you are a personal Pinterest user, consider how it might be used to enhance the brand, products and services of your business. Diane Mahan and Katie Kolahi in our office can help guide the conversation.

Consumers are taking an interest in Pinterest. You should be, too.