Blog

Don't Look Now, But Your Brand is Showing

Posted by Rick Hosmer on March 30 2010| 0 Comments

This morning, Sarah Schwering from Desautel Hege Communications and I co-presented a BizStreet presentation on branding to a group of interested members of Greater Spokane Incorporated.

Sarah and I talked through the basics of branding; what it is, why it is important to a business, how to make sure that a brand is authentic, how to manage brand communication and other aspects of successful branding.

Our presentation was projected on-screen, with handouts of real-world printed samples and website examples to reinforce our messages. We also linked to several YouTube videos showcasing the power of consumer-controlled media to criticize companies not authentic to their brand, along with video examples of businesses who are doing it right. Attendees were guided through a brief brand platform exercise to help them determine their brand strengths, competitive positioning and an examination of what makes their business unique.

It was interesting responding to questions and comments from the attendees. Whether the organization was a hotel, a law firm or a fire district, everyone realizes the power of a strong and appropriate brand. Sarah and I know that the better informed potential clients are about the value of branding, the better clients they may become... so we were happy to talk with the group today.

Libby Barnes, VP Membership of Greater Spokane has already received great feedback on our presentation. She is emailing a copy of our presentation to attendees. If you are interested in getting your own .pdf of our presentation, send me an email request at rickh@klundthosmer.com.

Your organization has a brand, whether you control it or not. Don't look now, but your brand is showing. Make sure it is what you want your customers and clients to see.