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Boss, Friend or Partner. How to work with your design firm.

Posted by Rick Hosmer on January 26 2012| 1 Comments

Today Jean Klündt passed on a great article link from the AIGA (the American Institute of Graphic Artists) website. The article is titled, "The True Partnership: How to Get Great Design Solutions".

The article explains the three types of client/designer relationships:

• Boss/Worker
• Friend
• Partner

In very clear language, the author also explains how from a client's standpoint, the ONLY way to get great concepts and design from the design firm is to engage them as a Partner.

I encourage every designer, design student or corporate client to read this article and take its recommendations to heart. I think even art directors can learn how to more effectively work with their designers by following the guidelines in this article.

 

 


Comments

  • Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.

    Posted by logo designer, 12/02/2012 12:40pm (3 months ago)

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