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Alina Wheels into Spokane

Posted by Rick Hosmer on February 10 2010| 1 Comments

February has already been a great month for marketing and branding seminars and workshops in Spokane.

First, we sponsored and attended GetListed.org's search engine and social media seminar. And right on the heels of that, we participated in a great branding workshop by Alina Wheeler.

Alina is a worldwide branding expert and the author of Designing Brand Identity: an essential guide for the whole branding team, from the CEO to the creative director, to the design and marketing team.

Her book is the first to deconstruct the branding process into a universal, disciplined five-phase methodology. Alina strives to demystify branding, and illuminates the range of tools used by experienced practitioners. Her book demonstrates the relationship between strategy and design, and showcases best practices in the public and private sector around the world.

Darin and Jean Klündt attended Alina's presentation and agreed with what she had to say. It was nice hearing an expert from Philadelphia validate our processes and position on the importance of brand development.

The branding workshop was hosted by Spokane MarCom and held at Gonzaga University's McCarthy Athletic Center. Over 150 local professionals attended her presentation and 80 people participated in a two-hour workshop going into details of Alina's branding methodology.

Ashley Martin of Klündt | Hosmer was instrumental in bringing Alina Wheeler to Spokane and spearheaded the presentation and workshop for MarCom. Ashley also introduced Alina to samples of our own branding work. Alina liked what she saw and mentioned that she may consider including some of our branding examples and case studies in a future edition of her book. She graciously gave us a signed copy of the current edition (that we are all fighting over at the office.)

You don't have to live in Chicago or Los Angeles to get exposed to the latest expertise on online marketing and branding. When Google and Alina Wheeler come to Spokane, there's definitely something going on here.