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Advertise or Die?

Posted by on May 26 2009| 0 Comments

Diane Mahan (a designer in our office) sent me some information she found online. I thought it appropriate for this blog, as the point of writing this is to help Klündt | Hosmer clients and potential clients achieve the business success they are after.

This economy is affecting everyone, and while it makes "sense" to hold back on spending money on brand-building and advertising during a recession, this research shows why doing so will actually harm the perception of your business. Often in life and in business, the "right" thing to do often "feels" wrong... it's the paradoxes that generally allow for the most success.

Research Brief from the Center for Media Research
by Jack Loechner

ADVERTISE OR DIE
According to a new Ad-ology Research study, "Advertising's Impact in a Soft Economy," more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversly, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

C. Lee Smith, president and CEO of Ad-ology Research, says "It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand... advertising... assures consumers of a business' reliability... "

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So take a deep breath. Remember that what "feels" right, isn't ALWAYS the right thing to do. Trust in the power of the paradox. Don't let your lack of advertising and marketing investment write the epitaph on your businesses' tombstone. At Klündt | Hosmer, we can help you tell a much better story.